SEO Why social media is important for your business.
What is SMM or SMO
Social media refers to websites and applications that are designed to allow people to share content quickly, efficiently, and in real-time. The ability to share photos, opinions, and events in real-time has transformed the way we live and the way we do business.
The term often uses “feeds” that allow users to scroll through content. Social media companies use algorithms, based on a user’s profile data, to determine the content that appears and the order that it appears in. The feed will include content from “followed” users, as well as from entities that pay to promote their content.
There are many social media available. Here are the major types
Social Networks
Social networks specialize in connecting and exchanging thoughts, ideas, and content with other users—often with users who share tastes and interests. Facebook and Twitter are examples of social networks. Though more professional than others, LinkedIn may be considered a social network, as well.
Media Networks
As opposed to social networks, which specialize in letting users share and exchange raw thoughts and ideas, media networks specialize in distributing content like photographs and videos. Instagram and YouTube are examples of this. A YouTube user, for example, will upload a video they’ve created, and other users can “like,” “dislike,” or comment on the video. If they enjoy the video enough, a user may choose to “subscribe” to the creator, so that new videos from that creator appear in their feed.
Discussion Networks
Discussion networks like Reddit are the ideal outlet for posts that can spark in-depth discussion among users. Users can leave detailed responses in the comment section, and other users can respond directly to those comments.
What Is Social Media?
Social media is any digital tool that allows users to quickly create and share content with the public. It encompasses a wide range of websites and apps. Some, like Twitter, specialize in sharing links and short written messages. Others, like Instagram and Snapchat, are built to optimize the sharing of photos and videos.
What makes this unique is that it is both broad and relatively uncensored. While many social media companies impose some limitations—such as taking down images that display violence or nudity—there are much fewer limitations on what someone can share than there with other means of mass communication like newspapers, radio stations, and television channels.
Anyone with internet access can sign up for a social media account. They can use that account to share whatever content they choose to, and the content they share reaches anyone who visits their page or profile.
How Social media Works
Since this media covers so many different kinds of websites and applications, the function of these tools also varies. However, most social media sites start with a user creating a profile, usually by providing a name and an email address.
Once a profile has been created, users can create and share content. For instance, an Instagram user with a new account can take a picture and share it on their profile with a caption. In addition to creating content for their profile, users find other users whose content they want to follow or comment. Depending on the type of social media, a user may “follow” another user, add them as a “friend,” or they may “subscribe” to another user’s page.
Social media often uses “feeds” that allow users to scroll through content. Social media companies use algorithms, based on a user’s profile data, to determine the content that appears and the order that it appears in. The feed will include content from “followed” users, as well as from entities that pay to promote their content.
7 Steps To improve Your SMO
Joshua Berg is one of the leading advocates of SMO. He has promoted a seven-step model REAL SMO, which is:
- Reputation – build your reputation as a reliable qualified source
- Engagement – encourage more engagement, sharing & reciprocate
- Authority – become a notable authority in your field of expertise
- Leadership – harness originality & creativity, be a Thought Leader
- Social – be social, find and engage sociable experts in your field
- Media – know your social media platforms to maximize influence
- Optimization – improve technical aspects to increase optimization
These seven steps provide a good benchmark against which you can assess and plan your current SMO activity.
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